Every Inquiry Costed
Not impressions, not average position. You see which search produced the call and what it cost, which matters here because the range between the cheapest and the dearest is enormous.
Austin, TX
Law firm SEO in Austin, where two collisions pay four times the rest.
A motorcycle click costs $423 here and a rig click tops out at a thousand, against $114 for the broad term. We build the visibility that brings in the collisions this market values most, and we price each one before you commit to it.
7+Years in Business
200+Clients Served
5-StarClient Reviews
Our team 
We are a law firm marketing agency that works only with attorneys, and Austin holds the two most expensive clicks we have measured anywhere. Both of them involve vehicles that are not cars, and both are still rated as low competition.
Results
Win the Austin searches the market quietly values most.
7+Years in Business
200+Clients Served
5StarClient Reviews
Go Where the Bidding Says To
We build around the collisions the market prices highest, rather than the broad term that draws the most volume and pays a third as much per click.
Named When Texans Ask
Assistants answer before Google does now. We build the structure and the citations that put your firm in the short list they read back, for the collisions you want to be known for.
What We Do
Google &
What does a law firm SEO agency in Austin actually do?
Six services, and the only number that settles whether they worked is how many Texas matters you took on. Each one says what it does here, in a market that prices two collisions above all others.
AI Search Optimization
A rider gone down on the 360 reaches for an assistant before anyone else, and so does the driver hit by a rig on the I-35. Those are two questions, and the answers do not name the same firms.
What decides it is machine-readable structure and who else points at you. We answer in the shape the questions arrive in, and each month you get the list of which assistants named your firm and for which collision.
Explore AI search optimization →Law Firm SEO
A page for every collision you take and every town along the corridor, written for what somebody types from a shoulder on the I-35 rather than for the language of a petition.
Explore law firm SEO →Local SEO
Law firm local SEO still decides who gets called first, and Austin sprawls far enough that the pack is won suburb by suburb. Profile, citations and town pages decide whether Round Rock sees you or whether you stop at the city line.
Explore Local SEO →SEO Audits
Free, back within 24 hours: what is broken on your site, which Texas firms rank above you for the collisions you take, and what we would repair first. Yours whether or not you hire us.
See what an SEO audit covers →Website Design
Fast on a phone, because these searches start at a roadside in Texas heat. The number stays reachable from any screen and your results load before the person gives up on you.
See our website design →Google &
Local Ads
With clicks reaching a thousand dollars at the top of the page here, paid search is unforgiving. We run the account with call tracking, because at that price a wasted click is a real loss.
Explore Google and Local Ads →
Trustpilot
5.0
Based on 63+ reviews
Who We Are
Why hire an agency that works only with law firms?
Because a generalist sees a thousand-dollar bid and assumes an error. We have spent years reading these markets, and today the only kind of client we take is a law firm.
That focus is what lets us explain why a motorcycle click costs four times a general injury click here, and whether your firm is in a position to go after it.
Search, local, AI visibility, content, the website and the ad spend all sit in one account, which at these prices is the only way to tell which half is actually producing the files.
A downtown commercial practice and a firm taking rig collisions off the I-35 are in different businesses as far as search goes. The plan starts from the collisions on your docket.
A year from now the figure worth looking at is not a position in a results page. It is the count of Texas matters that came in because of this and would not have otherwise.
See How We Work
Roger Aguiar
Founder
Roger Aguiar
Founder
The Austin market
How do you rank a law firm in Austin?
Austin holds the two most expensive clicks we have measured anywhere. A motorcycle collision click runs $423.39 and a rig collision tops out at $1,000, while the broad injury term costs $114.26. What makes it remarkable is that both of the expensive ones are still rated low competition.
So the question is not how to rank in Austin. It is which collisions your firm can staff and wants more of, because the bidding has already told you which ones the market values. The figures beside this are where that reading starts.
$423per click on a motorcycle collision
The highest cost per click we have recorded in any of the eleven markets on this site, above Aurora in Colorado and Gwinnett County in Georgia. It sits on 480 searches a month at a competition index of 27, which is to say almost nobody is contesting it properly.
$1,000at the top of the rig bid
That is the ceiling on 18 wheeler accident lawyer Austin, matching the highest figure anywhere on this site. The I-35 carries freight from Mexico to the Midwest, and the firms bidding that hard have counted what those files settle for.
3.7xthe broad term, for the same competition
Motorcycle work costs $423.39 a click and the general injury term $114.26, at competition indexes of 27 and 29. Nearly four times the value for the same difficulty is the kind of gap that usually closes fast once somebody notices it.
4,400searches in San Antonio too
Exactly the same monthly volume as Austin, eighty miles down the I-35. A firm that holds the collisions here has most of the work already done for a second market of identical size.
Personal injury
What does SEO for personal injury law firms in Austin involve?
SEO for a personal injury firm in Austin means deciding which collisions you are set up to take before chasing any keyword, because motorcycle and rig work are priced at four times the general term while the competition for them stays low.
The bidding is doing your research
When a market pays $423 a click for one collision and $114 for another, it has already published its view of what those files are worth. Reading that before writing a word of copy is the cheapest research available to any firm here.
Low competition at a high price does not last
Both expensive collisions here still carry competition indexes under 30. That combination is unusual and it is temporary, because gaps this wide get noticed. It is the clearest argument for building those pages now rather than next year.
One page per collision, then the same pages down the corridor
Motorcycle, rig, car, truck and wrongful death are separate searches with separate fears behind them. Build them properly for Austin and most of the work transfers to San Antonio, which carries the identical monthly volume eighty miles south.
Search volumes and bids: Google Ads data via DataForSEO, United States, October 2026.
Why Choose Us
Why Texas firms stay with us.
5-star client experience
Someone who knows your collisions.
Not a rotating queue. The same person each month, who knows you take rig cases off the corridor and not premises work, and what that means for where the budget goes.
One connected growth system
Paid and organic read together.
Local search, organic, AI visibility, the website and the ad account are handled by the same people, which at a thousand dollars a click is the difference between knowing and guessing.
Full transparency
Reported by collision, not by keyword.
The monthly report groups results by the kind of case, so you can see motorcycle work paying for itself while something else quietly does not, instead of one blended cost per lead.
Built to scale
Room to add the next collision.
Once one kind of case covers its own cost, the next is already priced. We expand into what your firm can staff, and we say plainly when a collision type is not worth the entry.
Let Us Show You the Texas Searches You Could Be Winning
Book My Free SEO ReviewWhat firms say about working with us
Andrew Sullivan
Verified by Trustpilot
The Expert SEO has become a core asset to our business success. Their considered approach has bore quantifiable results. Our website is greatly improved. Our traffic has increased dramatically. Now we are engaging them to assist us in attracting more AI based searches. I would be remiss if I didn’t mention the top notch service from our client success manager, Nicole. She provides great client services and keeps busy small business people on track.
Sarah Whitmore
Verified by Trustpilot
We had worked with other marketing companies before, but this was the first time we actually understood what was being done and why. The communication and transparency have been excellent.
Daniel Harrison
Verified by Trustpilot
Our visibility on Google has grown tremendously. More importantly, we’re getting calls from people actually looking for the type of cases we handle.
Jennifer Collins
Verified by Trustpilot
The Expert SEO rebuilt our SEO strategy around the services and markets we actually wanted to grow. We’re seeing stronger organic visibility and a noticeable increase in qualified consultations.
Amanda Parker
Verified by Trustpilot
The team is responsive, organized, and incredibly easy to work with. We always know what’s happening with our SEO and what they’re working on next.
Christopher Morgan
Verified by Trustpilot
We’ve been working with The Expert SEO for over a year, and the experience has been great so far! Before hiring them, our online presence wasn’t generating enough leads or the right quality of leads.
They helped us with website design, PPC, and organic and local SEO growth. We saw an immediate bump in website traffic early on, and since then the growth has been steady and consistent.
The increased online visibility has brought us more qualified leads and improved the overall performance of our marketing efforts. The team is responsive, transparent, and data-driven, which we really appreciate.
I would recommend The Expert SEO to business owners looking for a reliable digital marketing agency focused on long-term growth.
Emily Richardson
Verified by Trustpilot
We’ve seen a real improvement in our local visibility and the quality of leads coming through Google. The team has also been fantastic about communication.
Robert Mitchell
Verified by Trustpilot
We’re competing in a very difficult market, and they never promised overnight results. They built a strategy, executed consistently, and our visibility and consultations have continued to grow.
David Anderson
Verified by Trustpilot
We came to the team after working with another SEO company that wasn’t delivering the quality of leads we needed. Within months, we started seeing stronger visibility across our key practice areas and, more importantly, better inquiries. The communication has been excellent, and we finally feel like our marketing has a clear direction.
Elizabeth Warren
Verified by Trustpilot
What stood out from the beginning was how much time they spent understanding our firm before recommending anything. They looked at our market, competitors, practice areas, website, and the types of clients we actually wanted to attract. Instead of chasing traffic or rankings that don’t translate into business, the strategy has always been centered around qualified opportunities. Our organic presence has grown, we’re showing up for more valuable searches, and we’re receiving better consultations through the website. Just as important, the team is responsive, transparent, and always willing to explain what they’re doing and why. It feels much more like having a marketing partner than simply hiring another SEO agency.
How We Work
How long does law firm SEO take in Austin?
Any agency that gives you a date is guessing. What can be committed to is the order, and where the top bid reaches a thousand dollars that order begins with deciding which collisions you are equipped to chase at all.
Step 01
Weeks 1 to 4: price the collisions
We put a cost beside every kind of case your firm takes, from the broad term to the rig work, and name the firms holding each. Tracking goes live first, tagged by collision rather than keyword.
- Website & search analysis
- Tracking & analytics setup
- Competitor & market research
yourfirm.com
18416374
/100Site health
Technical88
Content64
Backlinks41
1Missing case type schema12 pages
2Slow LCP on mobile8 pages
3Thin county pages5 pages
062119148 pages crawled
25 FIXES RANKED
Step 02
Months 2 and 3: the repairs
Page speed, internal links and the practice-area pages that ought to be carrying your best files already. The profile is rebuilt to match whoever currently holds your pack.
- Technical & on-page SEO
- Content & practice area optimization
- Local & AI search visibility
12-month roadmap
Q1Q2Q3Q4
4 phases over 12 months
Signed off
Step 03
Months 4 to 8: the valuable collisions
A proper page for each kind of case, written for the question behind it. Motorcycle and rig work come first where the firm can staff them, because that is where this market puts its money.
- Ongoing SEO optimization
- Content & visibility expansion
- Performance-driven improvements
This week
Week 14 deliverables0 OF 31 OF 32 OF 33 OF 3
Case page rebuiltContent
12 internal links addedLinks
County page publishedLocal
Week delivered
Report sent Fri 5:00 PM
Step 04
Months 9 to 12: the corridor
With the collisions held in Austin, the same pages extend down the I-35 toward San Antonio, which carries the same monthly volume and sits eighty miles away.
- Practice area expansion
- New market opportunities
- Ongoing measurement & scaling
truck accident lawyer
12
23
34
45
54321Your firm4
Rank trend for this keywordLAST 12 MONTHS
#1#5#10
M1M6M12
Case Studies
The numbers behind three accounts
Every figure below is taken from the client’s own dashboard, with the source named and the period it covers. None of the three is a Texas firm.
Gammill Law
Personal injury, Torrance and the South Bay, CaliforniaA trial firm competing for accident and injury searches in one of the most contested markets in California. More of the right people found the firm, and more of them asked for a case review.
+380%lead submissions
+160%organic traffic
152%organic goal completions
The Law Office of Michael C. MacNeil
Family law and criminal defense, San Diego, CaliforniaA dual focus firm competing for family law and criminal defense searches across San Diego. We rebuilt the site around the cases the firm actually wanted, and the calls and form fills followed.
+333.3%contact submissions
+157.1%organic conversions
114.3%phone clicks
Findley & Rogers Attorneys at Law
Record expungement and firearm rights, Washington StateA firm that lives on people searching for a way to clear their record. We built the search presence around those questions, and both the traffic and the consultation requests multiplied.
+588%organic new users
+541%organic sessions
192%organic goal completions
Austin law firms ask us first.
Do you have an office in Austin?
No, and we will not pretend otherwise. Our office is in Wilmington, Delaware, and the work is remote. What decides your rankings is not our address, it is whether the people doing the work can read why this market prices two collisions so far above the rest. We can.
Do you already work with firms in Texas?
Not yet, and we prefer to say so. Our published case studies come from California and Washington State, and none of them is a Texas matter. If a reference from a Texas firm is what you need before signing, we do not have one for you.
Why is a motorcycle click four times a car accident click?
Because of what those files tend to settle for, and because fewer firms are set up to take them. The bidding is the market telling you its arithmetic out loud. Whether it is the right arithmetic for your firm depends on whether you can staff that work, which we go through before anyone spends anything.
What does law firm SEO cost?
SEO and AI search start at $2,999 a month and paid search at $1,499, with the ad budget billed to your firm by the platforms. Every price is on the pricing page, including what moves it.
Is there a contract?
We start with a six-month contract, followed by flexible month-to-month service that can be canceled at any time. All terms are confirmed in writing before we begin.
Do I own the website and the accounts?
Yes. You own your website, your content and your accounts from the first day. If you ever leave, all of it stays with you.
Reviewed by Roger Aguiar, founder of The Expert SEO. Page last reviewed on October 29, 2026.
Get in Touch.
See what each collision costs before you bid on it.
Send over your site and the kinds of cases your firm takes. Within 24 hours you get the firms ranking above you for each collision, what a click costs in that category, and what we would change first. Yours whether or not you hire us.
Built specifically for law firmsSEO, Local & AI Search AnalysisNo obligation. No generic sales pitch.