Nobody plans to look for a defense lawyer. It happens at night, on a phone, on the worst day of someone’s life. We make sure your firm is the one they find, believe and reach first.
Criminal defense marketing is the work of being found, believed and reached at the moment someone is facing a charge. Not brand awareness, not a newsletter. A person in trouble opens a phone, types a charge and a place, and decides in seconds which firm looks like it has handled this before.
That makes it a different job from every other practice area. The timing is worse, the privacy matters more, and the rules about what you may claim are stricter. Four things carry the weight.
Arrests do not happen in business hours. The searches that follow happen on a phone, from a holding cell or a kitchen table, and the firm that is visible and reachable at that hour is the one that gets the call.
A person facing charges is not comparing fee schedules. They are deciding, fast, whether you look like someone who has handled this exact charge before. Case results, reviews and a clear answer about their charge do that work.
Nobody wants a paper trail. Click to call, a short form, no newsletter, no retargeting that follows them around. Discretion is not a nice touch here, it is the product.
Impressions do not pay salaries. We track the call, the form and the consultation back to the search that produced them, so you know which charges and which counties are worth the budget.
We would rather lose the call than sell you a plan that cannot work. Here is who this fits, and who it does not.
It fits when
You want DUI, drug, assault, domestic violence or felony cases in named counties, not traffic to a blog.
After hours, on weekends, within minutes. Marketing that produces calls nobody answers is money set on fire.
Within your bar rules. Dispositions, dismissals, reductions. Proof is what separates you from the firm one listing above.
Search compounds. Month one is repairs; the cases arrive later.
It does not fit when
Then paid search is the honest answer, not SEO. We will tell you that on the call instead of selling you a plan that cannot deliver in time.
No agency controls a judge, an auction or an algorithm. We commit to the work and the reporting, never to a case count.
We do not take two firms competing for the same charges in the same market. If yours is taken, we say so on the call.
Most criminal searches carry a county, a courthouse or the word "near me". The map pack is the first thing on the screen, and for a charge that needs a lawyer today, it is often the only thing that gets read.
See how we do itPeople now ask an assistant what happens after a DUI arrest, and the answer names a handful of firms. Getting named there is a different job from ranking, and it is part of every plan.
See how we do itA page per charge, written for how people actually search: not "criminal defense services" but "second DUI in ten years" and "what happens at an arraignment".
See how we do itWhen somebody is arrested on a Friday night, the ad at the top is the whole funnel. We run it with call tracking so you see which charges pay for themselves.
See how we do itFast on a phone, the number reachable from any screen, and the case results where a frightened person will find them in seconds.
See how we do itYour site, your visibility and the firms above you in your counties, back within 24 hours, yours whether or not you hire us.
See how we do itMonth one
We fix what is bleeding: technical faults, the Google Business Profile, the charges you want and the counties you serve. You get the plan and the list of competitors we are measuring against.
Months one to six
A page for each charge that matters to you, the case results written within your bar rules, the citations and the mentions that make a criminal firm look established rather than new.
Month six onward
By now the report shows which charges and which counties produce consultations. The budget moves there, and the rest gets cut.
Did this produce cases? Rankings and impressions are inputs, not answers. Every month you get the four numbers that decide whether the budget stays where it is.
The same report tells you when to stop spending on a charge type that brings calls you have to turn away. That conversation is part of the service.
Every call and form tied back to the search, the page and the county that produced it.
Not cost per click. What a DUI case actually costs you to acquire, month over month.
Which charge types convert in your market, and which ones bring calls you have to turn away.
Who is outranking you this month in each county, and what changed.
Andrew Sullivan
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The Expert SEO has become a core asset to our business success. Their considered approach has bore quantifiable results. Our website is greatly improved. Our traffic has increased dramatically. Now we are engaging them to assist us in attracting more AI based searches. I would be remiss if I didn’t mention the top notch service from our client success manager, Nicole. She provides great client services and keeps busy small business people on track.
Sarah Whitmore
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We had worked with other marketing companies before, but this was the first time we actually understood what was being done and why. The communication and transparency have been excellent.
Daniel Harrison
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Our visibility on Google has grown tremendously. More importantly, we’re getting calls from people actually looking for the type of cases we handle.
Jennifer Collins
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The Expert SEO rebuilt our SEO strategy around the services and markets we actually wanted to grow. We’re seeing stronger organic visibility and a noticeable increase in qualified consultations.
Amanda Parker
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The team is responsive, organized, and incredibly easy to work with. We always know what’s happening with our SEO and what they’re working on next.
We’ve been working with The Expert SEO for over a year, and the experience has been great so far! Before hiring them, our online presence wasn’t generating enough leads or the right quality of leads.
They helped us with website design, PPC, and organic and local SEO growth. We saw an immediate bump in website traffic early on, and since then the growth has been steady and consistent.
The increased online visibility has brought us more qualified leads and improved the overall performance of our marketing efforts. The team is responsive, transparent, and data-driven, which we really appreciate.
I would recommend The Expert SEO to business owners looking for a reliable digital marketing agency focused on long-term growth.
We’ve seen a real improvement in our local visibility and the quality of leads coming through Google. The team has also been fantastic about communication.
Robert Mitchell
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We’re competing in a very difficult market, and they never promised overnight results. They built a strategy, executed consistently, and our visibility and consultations have continued to grow.
David Anderson
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We came to the team after working with another SEO company that wasn’t delivering the quality of leads we needed. Within months, we started seeing stronger visibility across our key practice areas and, more importantly, better inquiries. The communication has been excellent, and we finally feel like our marketing has a clear direction.
Elizabeth Warren
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What stood out from the beginning was how much time they spent understanding our firm before recommending anything. They looked at our market, competitors, practice areas, website, and the types of clients we actually wanted to attract. Instead of chasing traffic or rankings that don’t translate into business, the strategy has always been centered around qualified opportunities. Our organic presence has grown, we’re showing up for more valuable searches, and we’re receiving better consultations through the website. Just as important, the team is responsive, transparent, and always willing to explain what they’re doing and why. It feels much more like having a marketing partner than simply hiring another SEO agency.
It is the work of being found, believed and reached at the moment someone is facing a charge. In practice that means local search and the map pack, a page for each charge you take, case results written inside your bar rules, and paid search for the cases that cannot wait. The measure is signed cases, not traffic.
Three things. The search happens at the worst hour of someone’s life, often at night, so speed of response decides the case. The client wants privacy, so anything that feels like being followed around the internet costs you the call. And the bar rules on what you may claim about past results are stricter here than almost anywhere else.
Paid search can bring calls the week it goes live. Organic search takes longer: the first month is repairs, and the cases build from there. That is why we start with a six-month contract and then go month to month.
No. Nobody controls an auction, an algorithm or a judge. What we commit to is the structure, the tracking and the management, and a report that shows what the money bought.
Not in the same charge types and the same market. If your market is already taken, we tell you on the call instead of selling you a plan that fights a client of ours.
SEO and AI search start at $2,999 a month and paid search at $1,499, with the ad budget billed to your firm by the platforms. Every price is on the pricing page, including what moves it up or down.
Reviewed by Roger Aguiar, founder of The Expert SEO. Page last reviewed on October 29, 2026.
Send us your website, the charges you take and the counties you serve. The audit comes back within 24 hours with what is working, what is losing you calls, and what we would change first. Yours whether or not you hire us.
