You send the basics
Your website, the practice areas you want more cases in and the cities or counties you serve. None of it is required to book the call.
How We Work
No black box. Here is exactly how we work.
Every engagement follows the same structured process, so you always know what is happening and why. From the free review to the monthly report, this is what working with us looks like.
7+Years in Business
200+Clients Served
5-StarClient Reviews
From the first message to the monthly report.
Every law firm engagement follows a clear process: a free review delivered within 24 hours, a call to discuss the findings, a strategy confirmed in writing, and four key stages: Analyze & Discover, Find Opportunities, Build the Strategy, and Execute & Scale, with monthly performance reporting.
Nothing happens behind closed doors. You know what we’re working on, why it matters, and how it contributes to your firm’s visibility, calls, and consultation opportunities.
We follow the same transparent process for law firms nationwide, but the strategy is never one-size-fits-all. Every priority is determined by your website’s performance, practice areas, local competition, and target markets, not a generic checklist.
Book My Free SEO Review- Day 0You ask for a review
- Within 24 hoursYou get the review
- Your callWe walk you through it
- In writingScope and plan confirmed
- Every monthWork, then the report
Before you sign anything
It starts with a review, not a contract.
Three steps, all of them free, before any plan or price is on the table.
We review your firm
Your website, your practice areas and the firms ranking above you in your counties. You get it back within 24 hours.
We talk it through
A free strategy call to go through what we found and what we would do first. It is yours whether or not you hire us.
The law firm SEO process, in four steps.
The order matters: the plan comes from the research, and the work comes from the plan. Agencies that skip the first two steps write pages nobody searches for, or chase keyphrases a firm has no chance of winning this year. The research tells us which searches in your counties are worth the money, and which are already lost to a firm with fifteen years of authority.
Month 1
Planning & Setup
We start by understanding where your law firm stands today and setting up the foundation for growth. We review your website, search presence, competitors, and current performance while establishing the tracking and benchmarks needed to measure progress from day one.
- Website & search analysis
- Tracking & analytics setup
- Competitor & market research
Months 1 to 6
Build the Foundation
Next, we strengthen the core areas that influence how your firm gets found. We improve technical SEO, content, local visibility, and AI search signals while building a stronger foundation around your highest-value practice areas and markets.
- Technical & on-page SEO
- Content & practice area optimization
- Local & AI search visibility
Months 6 to 12
Optimize & Grow
As performance data develops, we refine the strategy around what is creating the strongest opportunities. We improve rankings, expand content, strengthen local and AI visibility, and continuously optimize your presence to capture more qualified searches.
- Ongoing SEO optimization
- Content & visibility expansion
- Performance-driven improvements
Month 12 & beyond
Scale What Works
Once we know what is driving results, we expand it. We use performance data to identify new opportunities across practice areas, locations, and search channels, helping your firm build on what works and create sustainable long-term growth.
- Practice area expansion
- New market opportunities
- Ongoing measurement & scaling
The first 90 days of law firm SEO, week by week.
The first month looks like repairs, not rankings. Nobody tells you this part before you pay, so here it is, in the order it actually happens. Ninety days is not when the work ends; it is when the report usually stops being flat, because the repairs and the pages are finally in place for the authority work to land on something.
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Weeks 1 to 4Repairs
Speed, indexing, titles, the Business Profile, the citations nobody ever cleaned up. Boring work, and it is where the first movement comes from.
Weeks 5 to 8Pages
We write and rebuild the practice area and city pages that have a real chance, and start publishing on a schedule.
Weeks 9 to 12Authority
Links and reviews start stacking. This is usually the month the report stops being flat.
In most markets we work in, that is when the report stops being flat. Your market, your competition and your starting point set the pace.
See what the first 90 days would look like for your firm.
Send us your website and the cases you want more of. The review comes back within 24 hours, with what we would do first.
Book My Free SEO ReviewOne report you can read in five minutes.
Every month you get the numbers that matter to a law firm, not impressions or vanity charts. Impressions do not sign cases, and a chart that only goes up usually means somebody picked the metric that was already going up. We report positions, calls, forms and qualified leads, with the months that went badly still in the chart. Between reports, your dedicated account manager is one message away.
- PositionsWhere you rank for the searches that bring cases, in Google and the map pack
- CallsPhone calls from your site and your Business Profile
- FormsConsultation requests and contact forms
- Qualified leadsThe inquiries that fit the cases you take, after lead qualification
Monthly reportYour Law Firm · Month 4
Positions18in top 3
Calls64+22%
Forms31+15%
Qualified27leads
Next month: two new county pages and the review process for the injury team.
Example report
What we do. What stays with you.
A partnership works when both sides know their part. Here is ours, and here is yours. The short version: we bring the firm the calls, and your team still signs the cases. The other half matters just as much, and it is the half most contracts are quiet about: everything we build is in your name from day one, so leaving us costs you nothing but the notice period.
We handle
- The research, the plan and the roadmap
- Technical SEO, pages, content and local search
- Links, reviews process and authority work
- Tracking, the monthly report and the next steps
You keep
- Tell us which cases you want more of
- Approve the plan before we start
- Answer the phone: signing the case is still your team
- Own everything: site, content and accounts are yours
We plan in twelve-month cycles.
SEO builds over months, so the plan covers a year: the setup happens in the first month, the foundation is built through month 6, and from there the work is refined and then scaled around what is producing cases. The twelve months are how we plan, not what you sign. The minimum commitment is six months, and after that the service continues month-to-month. Everything is confirmed in writing before we start.
- Planning and Setup, month 1
- Build the Foundation, months 1 to 6
- Optimize and Grow, months 6 to 12
- Scale What Works, month 12 and beyond
Where the process leads.
Source: Google Analytics, post-launch vs. pre-launch period. Results vary by market, practice area and competition. See the case studies.
What firms say about working with us.
Andrew Sullivan
Verified by Trustpilot
The Expert SEO has become a core asset to our business success. Their considered approach has bore quantifiable results. Our website is greatly improved. Our traffic has increased dramatically. Now we are engaging them to assist us in attracting more AI based searches. I would be remiss if I didn’t mention the top notch service from our client success manager, Nicole. She provides great client services and keeps busy small business people on track.
Sarah Whitmore
Verified by Trustpilot
We had worked with other marketing companies before, but this was the first time we actually understood what was being done and why. The communication and transparency have been excellent.
Daniel Harrison
Verified by Trustpilot
Our visibility on Google has grown tremendously. More importantly, we’re getting calls from people actually looking for the type of cases we handle.
Jennifer Collins
Verified by Trustpilot
The Expert SEO rebuilt our SEO strategy around the services and markets we actually wanted to grow. We’re seeing stronger organic visibility and a noticeable increase in qualified consultations.
Amanda Parker
Verified by Trustpilot
The team is responsive, organized, and incredibly easy to work with. We always know what’s happening with our SEO and what they’re working on next.
Christopher Morgan
Verified by Trustpilot
We’ve been working with The Expert SEO for over a year, and the experience has been great so far! Before hiring them, our online presence wasn’t generating enough leads or the right quality of leads.
They helped us with website design, PPC, and organic and local SEO growth. We saw an immediate bump in website traffic early on, and since then the growth has been steady and consistent.
The increased online visibility has brought us more qualified leads and improved the overall performance of our marketing efforts. The team is responsive, transparent, and data-driven, which we really appreciate.
I would recommend The Expert SEO to business owners looking for a reliable digital marketing agency focused on long-term growth.
Emily Richardson
Verified by Trustpilot
We’ve seen a real improvement in our local visibility and the quality of leads coming through Google. The team has also been fantastic about communication.
Robert Mitchell
Verified by Trustpilot
We’re competing in a very difficult market, and they never promised overnight results. They built a strategy, executed consistently, and our visibility and consultations have continued to grow.
David Anderson
Verified by Trustpilot
We came to the team after working with another SEO company that wasn’t delivering the quality of leads we needed. Within months, we started seeing stronger visibility across our key practice areas and, more importantly, better inquiries. The communication has been excellent, and we finally feel like our marketing has a clear direction.
Elizabeth Warren
Verified by Trustpilot
What stood out from the beginning was how much time they spent understanding our firm before recommending anything. They looked at our market, competitors, practice areas, website, and the types of clients we actually wanted to attract. Instead of chasing traffic or rankings that don’t translate into business, the strategy has always been centered around qualified opportunities. Our organic presence has grown, we’re showing up for more valuable searches, and we’re receiving better consultations through the website. Just as important, the team is responsive, transparent, and always willing to explain what they’re doing and why. It feels much more like having a marketing partner than simply hiring another SEO agency.
Questions about the process.
Timelines, contracts, reporting and what we need from you.
How much does law firm SEO cost?
Our SEO plans start at $2,999 a month, and the scope is confirmed in writing after the review. Google Ads management starts at $1,499 a month. A bigger plan widens what we do; it does not buy faster rankings.
Do you guarantee rankings?
No, and no honest agency can. Nobody controls Google’s results. We commit to the work, the tracking and the reporting, and you see every month what moved and what did not.
Can I cancel?
Yes. Our SEO services start with a six-month contract. After the initial six months, your plan automatically continues month-to-month, and you can cancel at any time with no long-term commitment. Everything we build is in your name from the first day, so if you leave, the website, the content and the accounts stay with you.
Do you work with law firms anywhere in the country?
Yes. We work with law firms across the United States. The process is the same everywhere: we learn your counties, your courts and the firms already ranking against you before anything is planned.
How long before I see results?
SEO is a long-term strategy, and timelines vary with your market, your competition, your website’s authority and your starting position. The first month is repairs. In most markets we work in, the report stops being flat around weeks 9 to 12, and the fourth step, Execute and Scale, starts from month 6.
What happens in the first month?
Repairs, not rankings: speed, indexing, titles, the Business Profile and the citations nobody cleaned up. It is not the exciting part, and it is where the first movement comes from.
Is there a contract or a minimum term?
SEO takes time to build lasting results. That’s why we start with a six-month contract, followed by flexible month-to-month service that can be canceled at any time. All terms are clearly outlined and confirmed in writing before we begin.
What do you need from me?
To know which cases you want more of, to approve the plan before we start, and to answer the phone when the leads come in. Access to Google Analytics or Search Console helps, but it is not required to begin.
How will I know what you are doing?
You get one monthly report you can read in five minutes: positions, calls, forms and qualified leads. You also have one dedicated account manager who knows your account, so you always know who to ask.
Who owns the work?
You do. Your website, your content and your accounts are yours from the first day. If you ever leave, all of it stays with you.
What if something is not working?
We measure every month what is driving results, move effort toward the practice areas, keywords and locations creating the most value, and pull effort out of what is not.
Can I start with just a review?
Yes. The review and the strategy call are free, come back within 24 hours, and are yours whether or not you hire us.
Reviewed by Roger Aguiar, founder of The Expert SEO. Page last reviewed on September 24, 2026.About: Search engine optimization, Project management, Local search
The first step is free. The rest is on paper before you commit.
Send us your website, your practice areas and the cities you serve. The review comes back within 24 hours, and it is yours whether or not you hire us.