Law firm SEO

SEO for law firms that need the work and the market to be clear.

Maps, practice-area content, technical work, legal directories, AI visibility and intake measurement—organized around the cases your firm wants to earn.

Check My Market Preview a Growth Plan

Five service pillars

Every part of the work has a clear question behind it.

We do not add a generic SEO checklist to a law-firm site. We inspect the specific market, assets and intake path that decide whether the work can lead to useful conversations.

Maps & local SEO

What we inspect: Your office, GBP, local competitors, categories, services and citation consistency.
What we change: The local signals that are inaccurate, missing or difficult for a client to understand.
What you receive: A documented local priority list and completed-work context.

Practice-area content

What we inspect: Whether each material matter has a clear, useful path from search to contact.
What we change: The page architecture, service explanations, local context and internal connections.
What you receive: A work log showing what changed and why the page has a commercial job.

Technical & site performance

What we inspect: Crawl paths, speed, mobile experience, canonicals and the path to contact.
What we change: Technical friction that makes useful content harder to find or use.
What you receive: Prioritized findings, completed corrections and rechecks.

Authority & legal directories

What we inspect: Directories, bar profiles, references and other representation a firm can stand behind.
What we change: Inconsistent or missing entity information and defensible authority opportunities.
What you receive: A record of listings, references and the next authority decision.

AI visibility & intake

What we inspect: Answer surfaces, sources, lead paths, calls, forms and the firm’s response process.
What we change: The evidence and handoff gaps that separate visibility from a qualified consultation.
What you receive: Observed context and a practical intake question for the next review.

What you receive

A plan, a work record and the context to make the next decision.

The Growth Plan is not a sales deck. It is the first structured view of your market, your first screen and the work required to change it.

Preview the Full Plan

Before work starts

Market scorecard

Competitors, first-screen conditions, local visibility and the questions that shape scope.

Every month

Work & decision log

Pages, profile changes, authority work, intake findings and the next move.

When systems allow

Attribution context

Calls, forms, consultations and signed cases separated instead of called the same thing.

Ownership

Your assets stay yours.

Domain, content, accounts and data belong to the firm from day one.

How measurement works

The client path matters more than a vanity metric.

Search

Are you visible for valuable legal searches?

First screen

Do you appear in Ads, AI, Maps or organic results?

Inquiry

Can a prospective client call or submit quickly?

Intake

Is the firm responding and following up?

Case

Which sources create clients when attribution is available?

Work examples

See the method before you judge a promise.

We do not publish invented case studies. Our Work shows the analysis, decisions and deliverables themselves until client permission makes a published result possible.

See How We Report

What we found

The precise point where visibility, content or intake loses a useful inquiry.

What we recommend

The work that addresses the gap, the owner and the reason it comes first.

How it is measured

The concrete signal that tells us whether the work deserves another decision.

Pricing context

Programs start at $4,350 per month.

One firm per practice area, per metro. A 12-month Legal Growth Architecture. Every asset stays with the firm. Your exact scope is in the Growth Plan.

See Pricing

Start with the market.

We review first. You decide whether a conversation makes sense after you have the plan.

Check My Market