01
Cover & founder’s note
A private summary of the market and the decision in front of you.
What this tells you: Why this market deserves attention now.
Roger’s note: Roger’s context before the report starts.
Sample Growth Plan
See the structure before you ask us to build your market plan.
The sample is a realistic walkthrough of the document you receive. The structure is real; the fictional firm and any illustrative information are clearly labelled.
Page-by-page preview
Six pages to start. Twelve decisions behind them.
Every page answers a practical question before it asks for a commitment.
02
Market Scorecard
The market signals and competitive context that shape the plan.
What this tells you: What makes this market different.
Roger’s note: The questions to settle before spending.
03
Google Maps Grid
A market-wide view of local visibility, not a single ranking.
What this tells you: Where visibility is uneven.
Roger’s note: The map area that deserves work first.
04
Local Visibility
The GBP, local pages and market signals a client sees before they call.
What this tells you: What local assets are missing.
Roger’s note: The first local priority.
05
Organic Visibility
The service and question pages supporting the practice area.
What this tells you: Which content has a clear commercial job.
Roger’s note: The next page to improve or build.
06
Website Performance
The friction between a useful search result and a real inquiry.
What this tells you: Where the site may lose a prospective client.
Roger’s note: The fix that should be checked next.
Preview six more pages +
07
AI Visibility
How answer surfaces frame the topic, sources and available firms.
What this tells you: Which questions create visibility opportunities.
Roger’s note: What to observe instead of promise.
08
Market Opportunity
The priority set created by practice, location, capacity and competition.
What this tells you: Where an opportunity is specific enough to act on.
Roger’s note: The tradeoff behind the recommendation.
09
12-Month Legal Growth Architecture
The work sequence, review points and decisions that create accountability.
What this tells you: What moves first and what follows.
Roger’s note: Where the plan should be revised.
10
Recommended Program
The scope, ownership rules and practical operating model.
What this tells you: What the program includes.
Roger’s note: The decision to make before starting.
11
Investment Summary
The pricing context and what it supports, without invented projections.
What this tells you: How scope affects investment.
Roger’s note: What remains under your ownership.
12
Agreement & ownership
The terms, ownership baseline and market protection in writing.
What this tells you: What stays with the firm.
Roger’s note: The question to settle before agreement.
What happens next
The plan is yours before you make another decision.
- 01 We review your market.
- 02 Roger reviews the recommendation.
- 03 Your plan arrives within 48 hours.
- 04 You decide whether a conversation makes sense.