Law firm marketing · Guides
Guides for law firms who want a straight answer.
Practical guides on signed cases, lead quality, monthly work, ownership, intake and practice-area strategy.
The complete series
12 Things Lawyers Say About Their Marketing Agency (and What to Do About Each)
The twelve complaints partners make about SEO and marketing agencies — reports without cases, junk leads, lock-in contracts, junior account managers — and a guide for each one.
Read the twelve complaints →Foundational guide
Law Firm SEO: how firms actually get cases from Google in 2026
A practical guide to Maps, organic search, AI answers, pricing, timelines and the questions a law-firm partner should ask before hiring an agency.
Read guide →Guide 01
How Many Cases Did My SEO Agency Actually Sign? (A Way to Find Out)
Your agency sends rankings and traffic. You want signed cases and revenue. Here's how a law firm connects the two — with the exact monthly report to ask for.
Read guide →Guide 02
Why Your Law Firm's Leads Are Bad (It's Usually a Targeting Decision)
Wrong practice area, wrong county, can't pay, wants it free, already called three firms. Six kinds of junk leads, the decision that creates each one, and how to fix it.
Read guide →Guide 03
What Is My SEO Agency Actually Doing? The Monthly Work Log Every Law Firm Should Demand
You pay every month and can't name one thing they did. Here's the one-page work log to require — pages, links, GBP changes, what's different from last month — with a template.
Read guide →Guide 04
Why One-Size-Fits-All Legal Marketing Fails: PI, Criminal, Family, Immigration and Estate Are Different Businesses
The SEO plan for a PI firm and an estate planner fits neither. How each practice area's market differs, and five questions that prove a plan was built for you.
Read guide →Guide 05
"SEO Takes Time" — What Should Actually Be Moving in Months 1 Through 6
Yes, law firm SEO takes 6–12 months to show cases. No, that isn't a blank check. Here's what should be measurably moving each month, so you know the difference between patience and being stalled.
Read guide →Guide 06
The Founder Sold You. Then You Got a Junior Account Manager. How to Ask Who Will Actually Run Your Account
Why the person who impressed you in the pitch disappears after you sign, what it costs your firm, and the four questions that reveal who'll really be touching your marketing.
Read guide →Guide 07
Traffic Is Up and the Phone Isn't Ringing: How to Read a Law Firm SEO Report
Vanity metrics: the three numbers on an SEO report that matter to a law firm, and a five-minute check that shows where your traffic really comes from.
Read guide →Guide 08
Who Owns Your Law Firm's Website? The Digital Lock-In Checklist (and the Contract Language to Require)
Domain, hosting, code, phone numbers, GBP, Ads, Analytics, content: nine things agencies keep, how to check each tonight, and the contract language to require.
Read guide →Guide 09
Why Robot Content Hurts a Law Firm More Than Almost Any Other Business
AI-written pages cost law firms twice: Google treats legal content as high-stakes. E-E-A-T for lawyers and how to write pages that sound like your firm.
Read guide →Guide 10
Does My Marketing Agency Work for My Competitor? Exclusivity in Legal Marketing, Explained
Most marketing agencies serve several firms in the same practice area and city. What that costs you, and what "one firm per market" must say in the contract.
Read guide →Guide 11
The Agency Blames Intake. Intake Blames the Leads. The 20-Minute Call Review That Settles It
When good leads don't become cases, nobody looks at the calls. Here's the intake review we run every month — response time, missed calls, the first 30 seconds, follow-up — with the scoring sheet.
Read guide →Guide 12
"Every Month I'm the One Bringing the Ideas." What a Strategic Marketing Partner Looks Like for a Law Firm
You hired a partner and got an order-taker. What strategy actually looks like month to month — the 12-month plan, the monthly next-move memo — and how to tell before you sign.
Read guide →