One firm per market
We work with one firm per practice area, per metro. If your market is open and we agree to work together, we do not take the firm across the street.
About Expert SEO
Law firms kept paying for reports that did not answer the question that mattered: did this turn into a signed case? Expert SEO exists to build the plan before the invoice, show the work every month and connect search activity to intake.

Founder
Expert SEO was created around an operating question that too many agencies leave unanswered: what was done, why did it matter and what should the firm decide next?
“I built the system that produces your Growth Plan, and I’m the one who reads it before it goes out.”
Roger builds and reviews every Growth Plan before it goes out. He stays close to strategy and account decisions instead of handing the work to a queue.
Check My MarketFounder review
The founder’s role is not a sales-page promise. It keeps the market decision close to the person who reads the recommendation.
Your market and competitors
The first-screen opportunity
The proposed roadmap
The scope and price
Major strategic changes
Why this exists
“The leads are junk.” “I don’t know what they did.” “The founder disappeared.” “Traffic is up but the phone is quiet.” Those are operating-model complaints, not just SEO complaints.
The Growth Plan makes the market, first screen, work, intake gap and price visible before a firm commits. Read the twelve complaints.
Operating principles
We work with one firm per practice area, per metro. If your market is open and we agree to work together, we do not take the firm across the street.
The person who builds your Growth Plan stays close to the work. You are not handed from sales to a queue.
Pages, profile changes, citations, links, intake review and the next move are recorded. You should not have to guess what was done.
Your domain, content, accounts and data are yours from day one. That is not a bonus; it is the baseline.
Where
Our main line is a California number from the founder’s first agency; we serve firms in every state.
(925) 303-6557Your market, first-screen visibility and a practical roadmap—before a long sales conversation.
Build My Growth Plan