Every EXPERT SEO engagement is scoped for a 12-month minimum. The work starts with evidence, moves through accountable priorities, and is reviewed against the sources that support each decision.
A disciplined sequence of work, validation, and compounding progress.
Every phase has a clear job. Priorities are refined with the evidence available for the business — not with a generic checklist or a promise of instant rankings.
01
Month 1
Foundation & Audit
Build the shared baseline and decide what matters first.
What happens in this phase
Technical crawl, indexability, and template review
Search-intent, market, and competitor baseline
Measurement definitions and source-readiness review
First 90-day prioritized roadmap
02
Months 2–3
Momentum
Resolve priority constraints and establish a repeatable operating cadence.
What happens in this phase
Priority technical and on-page corrections
Page-intent and internal-link improvements
Local/entity foundations where relevant
Monthly evidence reporting and strategy review
03
Months 4–6
Expansion
Develop the opportunity areas supported by observed signals.
What happens in this phase
Content and service-page opportunity development
Conversion-path and information-architecture refinement
Approved authority-development priorities
Source-aware lead and conversion measurement when connected
04
Months 7–9
Authority
Strengthen durable search assets and focus resources on what is working.
What happens in this phase
Competitive-gap and entity-clarity work
Technical debt and performance-priority review
Expansion of validated topic or market opportunities
Quarterly leadership reporting and reprioritization
05
Months 10–12
Compounding Growth
Validate the year, retire low-value work, and design the next cycle.
What happens in this phase
Qualified-lead, pipeline, and outcome review when available
Validation of the roadmap and source evidence
Retention, expansion, and next-cycle opportunity plan
Executive annual review and 12-month renewal roadmap
Credential status
Evidence before badges.
Verified credentials are published only when active for EXPERT SEO. These positions are reserved for future owner-approved assets.
Credential slot 01
Credential status
Credential slot 02
Credential status
12-month SEO engagements
Start with the baseline. Build the evidence trail from there.
Tell us where search visibility is constrained, what needs to grow, and how success should be measured.